You're not (only) developers

It's not enough to be great in your favorite web framework or be a local hero of TDD. To have real satisfaction from your work you should get out of your developerish comfort-zone and make a step towards the business. Understand what jobs your customers are performing and how your software helps (or hampers?) that. Be proactive by asking why does business really need all their features. And yes, it's really important that all developers think this way and do not delegate all contact to clients to a business analyst or whoever.

We'll take a look at which approaches, practices and tools help to achieve such an attitude.